People always ask me about my business cards – the front is minimal and informative, the back is abstract decorative. The bold graphic on the back is the initial attention-grabber, and then with the pretty part out of the way, the front can remain clean and simple with easy to find contact info.
Yet the two sides seem to fit together a little too well. And here’s where my training in process art comes in handy… I love telling people about these little secrets that I embed in my designs. Their eyes light up when they discover another layer to the object which isn’t at first obvious.
So, here’s the photo on the front of the card:
… now let’s zoom in…
Do you see it? It’s so simple, it borders on downright laziness.
Also, the three colors on the ‘ggg’ of Ringgg are just color picked from this same photo. Yay!